Sas' Magical Mystery Tour

January 30, 2009

blatant objectification

A couple of English Rugby players have posed nude for a Powerade sports drink ad campaign that will run during the RBS Six Nations in February and March. A spokeswoman for Powerade said ‘these powerful images offer people the chance to see the real make-up of these global stars and the muscle, power and raw determination it takes to dominate at this level’.

It’s not known if the spokeswoman for Powerade had her tongue placed firmly in her cheek while providing this statement.

All the pics here.

Nomenclature: advertising | 3 Bantering Wittily

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Comments

9:09pm September 28, 2009
Susannah said:

oh me oh my! I suddenly have a strong desire to drink some Powerade :)
9:10pm September 28, 2009
SG said:

she just wanted to say dominate
9:26pm September 28, 2009
sas said:

ha!check out the name of the reporter who wrote the article (follow the link…)

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